Yves guillemot ethnicity
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Yves Guillemot facts for kids
Quick facts for kids Yves Guillemot | |
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Guillemot in 2010 | |
| Born | Yves Marie Remy Guillemot (1960-07-21) 21 July 1960 (age 64) Carentoir, France |
| Occupation | Businessman |
| Title | Chairman and CEO, Ubisoft |
Yves Guillemot (EEV-_-GEE-moh; born 21 July 1960) is a French businessman who co-founded Ubisoft with his brothers Claude, Michel, Gérard and Christian in March 1986. He currently serves as the company's chairman and CEO.
Early life
Yves Guillemot grew up in a small village in Brittany. Guillemot's parents owned a farming business, where he and his brothers provided support in accounting, shipping, and delivery. As the business declined with challenging profit margins, he and his brothers looked for ways to diversify. Guillemot's older brother found some success selling compact disc audio. Where the family business was selling chemicals and parts to farmers, they also began selling computers, which soon included game software. When they realized that their French supplier was charging them twice the cost of what they could
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Guillemot has an ambitious and wide-spanning game plan. He has made the strategic decision to target every console and gaming platform going. Sometimes, he scores a bulls eye. At other times, he shoots a little wide of the target. His incorporation of ‘shoot-em-up’ games on Facebook may not be a major revenue-generator, but he has established a loyal fan base with franchises like Assassin’s Creed, and the popular Tom Clancy shooter games.
Origins of success
He told Gamesbeat in an interview: “It’s a very interesting time for the industry, because the mobile is bringing in more and more casual people; Facebook brought new people too by using a new system to monetise. We’re at the beginning of a transition now, where you have the Wii U and the other machines coming.” He does not see free-to-play games as a waste of resources, because they often act as an effective marketing tool and help them crack new markets, which he is exploring.
“Assassin’s Creed 3 is on track to becoming the biggest launch in company history, thanks to a new hero, a new engine, new gameplay, fantastic
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Co-Founder, Chairman and CEO.
Fresh out of business school, Yves Guillemot and his four brothers embarked on an adventure in the nascent video game industry and founded Ubisoft in 1986. Early on, they understood that creating original content in-house and developing proprietary brands would be key to Ubisoft's success. Originating from the word ubiquity, Ubisoft immediately announced its intention to be present with all players worldwide. Yves was appointed Chairman by his brothers. He established Ubisoft's strategy of using ground-breaking technologies or changing habits to innovate, create brands and capture market share. With a strong focus on organic growth, he developed an organization recognized for its top-ranking talents and collaborative approach.
For over 30 years now, Yves has been supporting Ubisoft's growth in a constantly evolving industry. Under his leadership, Ubisoft's passionate teams have been able to make the most of technological breakthroughs to innovate and reinforce player commitment. His extensive business experience is highly valued
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